Jessica Smart, the Data Queen.
Jessica Smart is the Data Queen: a celebrity hair stylist, master hair extension educator and salon owner with 20+ years in the beauty industry who now helps established business owners find out what their business data is worth.
Featured on ABC and E! News. Educator for L'Oréal Professional and Paul Mitchell. Co-founder of Queen Data. Based in St. George, Utah.
From behind the chair to the Data Queen
For more than 20 years Jessica has built careers and businesses in beauty: certifying stylists in 10+ extension methods, training salon teams and cosmetology schools, and running her own small-town salon. Michael Boychuck, owner of the famous Caesars Palace hair salon, called her training “fantastic.” She and her husband, entrepreneur Andrew Smart, built seven-figure marketing companies, lost everything twice, and rebuilt.
That is why the Data Queen title means something to her. Most owners never count the data sitting in the software they use every day. Jessica helps them find out, for free, whether it is worth licensing.
“There were times in my career of being a salon owner where, I mean, $1,000 would have been everything to me.”
— Jessica Smart, the Data Queen
What the Data Queen does
Business data only
Never personal data. Personal info is removed before any buyer sees anything.
Licensed, not sold
The owner keeps ownership, signs a written agreement, and says yes only if it works for them.
Free, by text
Text SMART to (435) 233-0843. Max, the AI data agent, asks a few quick questions. No upload, no cost, no commitment.
Who tends to qualify
Published AI data-licensing deals typically run $50K to $1M+ one-time. Every business is different, not every business qualifies, and a valuation is an estimate, not an offer or guarantee.
Questions people ask about the Data Queen
Who is the Data Queen?
The Data Queen is Jessica Smart, a celebrity hair stylist, master hair extension educator and salon owner from St. George, Utah, with 20+ years in the beauty industry. She co-founded Queen Data and helps established business owners find out what their business data is worth.
Is the Data Queen the same Jessica Smart who is a celebrity hair stylist?
Yes. Jessica Smart has been featured on ABC and E! News, is an educator for L'Oréal Professional and Paul Mitchell, and certifies stylists in 10+ hair extension methods. The Data Queen is her newest title.
What does the Data Queen help business owners with?
She helps established business owners learn whether the business data in their everyday software could be licensed to buyers. It is business data only, never personal data, and it is licensed, not sold, so the owner keeps ownership.
Does every business qualify?
No. Buyers tend to favor businesses with about 20+ employees, 2+ years in business and software used every day, in the U.S., Canada, the UK or Europe. A free valuation tells an owner where they stand.
How do I get a free valuation from the Data Queen?
Text SMART to (435) 233-0843. Max, the AI data agent, asks a few quick questions by text. No upload, no cost, no commitment.
How do I book Jessica Smart for a podcast, interview or event?
Call or text (725) 330-4833 or email [email protected]. Bios, headshot and talk topics are in her media kit at andrewsmart.biz/jessica/media-kit/.
Follow the Data Queen
Instagram · TikTok · Facebook · YouTube · LinkedIn · Snapchat
Booking for podcasts, interviews and stages: call or text (725) 330-4833 or email [email protected].