Jessica Smart, the Data Queen.
Everything you need to feature Jessica: approved bios, a headshot, fast facts, talk topics and sample questions. Ready to drop into your show notes, article or speaker page.
Fast facts
Approved bios
Jessica Smart is the Data Queen: a celebrity hair stylist turned business data expert who helps established business owners find out what their business data is worth.
Jessica Smart, the Data Queen, is a celebrity hair stylist, master hair extension educator and salon owner with 20+ years in beauty. Featured on ABC and E! News and an educator for L'Oréal Professional and Paul Mitchell, she co-founded Queen Data and helps business owners find the value hiding in their business data.
Jessica Smart is a celebrity hair stylist, master hair extension educator and salon owner from St. George, Utah, now known as the Data Queen. Over 20+ years she has certified stylists in 10+ extension methods, trained salon teams and cosmetology schools, been featured on ABC and E! News, and earned praise from Michael Boychuck, owner of the famous Caesars Palace hair salon. She and her husband Andrew Smart built seven-figure marketing companies, lost everything twice and rebuilt. Today she co-founds Queen Data and helps established business owners learn, for free, whether the data in their everyday software is worth licensing.
👑 The Data Queen · Celebrity stylist, 20+ yrs (ABC, E! News) · Helping business owners find what their data is worth · Text SMART (435) 233-0843
Talk topics
From the chair to the Data Queen
How a small-town salon owner found a second way to help business owners win, and why the asset nobody counts is the data they already have.
$1,000 would have been everything
The salon-owner years when cash was tight, losing everything twice, and the mindset it takes to dream bigger.
Licensed, not sold
Plain-English answers to the questions owners ask about business data: who buys it, what stays private, and who tends to qualify.
Building a beauty career that lasts
Lessons from 20+ years, 10+ extension methods, ABC and E! News features, and training salons from Caesars Palace to cosmetology schools.
Sample questions
- You were a celebrity stylist for 20+ years. How did you become the Data Queen?
- What is business data, and why would anyone pay to license it?
- What did the salon-owner years teach you about money?
- What's the first question business owners ask you, and what do you tell them?
- Who tends to qualify, and who doesn't?
- You and Andrew lost everything twice. What did rebuilding look like?
Headshot
Credit: Jessica Smart. Please do not edit, retouch or AI-alter the photo.